Our Team

shannonShannon Kessler is the founder and style enthusiast. As a personal wardrobe consultant to men and women around Louisville, she knows the importance of helping people identify their look and embrace their style. Her talent for creating unique and original looks is fueled by knowing style should always be evolving. Shannon believes style is more than the clothes you wear, it is a feeling you get by expressing who you are in the most original way you can.

Dan Kessler
is co-owner of Primp. A business owner for 20 years, Dan’s insights and knowledge of customer first is at the forefront of Primp. His passion for customer service and success will be seen in all aspects of Primp.  As a father of two daughters and husband to Shannon, he knows firsthand what a good hair day will do for a lady.


KristenKristen Shehadi (Kris) is the Director of Education at Primp Style Lounge. She has over 20 years of experience in the salon and beauty industry. In addition to owning and operating Glow Studios, she also provides consulting services to high-end salon and beauty boutiques throughout the country. Kristen trained at Graham Webb International in 2002. She also went on to become an American Board Certified Colorist in 2003. Kristen brings years of industry knowledge and lots of spunk to the Primp Team.


Our Primpers:

primpstylelounge038Samantha Stewart is the Manager and Wedding Coordinator at Primp. She is the backbone of the lounge. She has mastered the art of the blowout and will create your best look every time.  Her makeup applications are second to none. Whether it’s sprucing up your daily look or getting you glam for an event, Sam will create your perfect look.


Cassidy Reigel is the Lead Stylist at Primp Style Lounge. Hair and makeup are lifelong passions. She’s a wizard with the flat iron and can whip up any style your heart desires. Her favorite look to create is the Old Hollywood Waves. She loves to make people feel beautiful.